Exceeding the sum of the parts
August 10th, 2008
We've all heard the phrase, "The total exceeds the sum of the parts." In our case I would say, "Our value exceeds the sum of our parts." Obviously, this violates basic algebra, but it does, indeed, relect a fundamental truth regarding "value creation." Competetive advantage often entails more than better internal processes and systems or superior intellectual capital (although it may). While being a market leader may be the by product of scale advantages and other operating efficiencies, what cannot easily be duplicated, arguably, is "performance culture" or an enterprises "brand" --embedded in every parcel of its offering.
At Tomaino Orthopaedic Care our team embraces a "High performance-High commitment [HPHC]culture ." If you read my very 1st blog (Small is the new big) I mention that being small enables versatility and nimbleness. We don"t embrace the status quo. When every member of an organization not only buys into a HPHC culture but is assigned accountability for continual improvement, it is almost guaranteed that an offering will continue to improve--to meet the expectations of the customer.
So--while I may intuitively know that my team is commited to delivering superlative care to our patients, I also must empower each and every patient to share with us how we might become even better. Providing exceptional care is a moving target.
And, therein lies the basic ingredient to creating an offering with a value that exceeds the sum of its parts.
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