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Our new location is:
Suite 405
1815 South Clinton Ave
Rochester, NY, 14618.

The NEW phone number is 585-565-3500

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Tomaino Arm Care Network

Dr. Tomaino's Blog

Small is the New Big...

June 29th, 2008
Welcome to the 1st posting of my Weekly Insights Blog - a contribution meant to provoke a response from you - to either ask a new question or respond, in turn, to what has been shared previously. Ultimately, it's my hope that a dynamic dialogue ensues, which will educate and inspire. My objective overall is wellness—and given my focus on Upper Extremity wellness, I'll focus mostly on the Shoulder, Hand and Elbow.

Leaving full time University practice after 15 years to found Tomaino Orthopaedic Care for Shoulder, Hand and Elbow LLC gives life to many of the messages in the book published in 2006 by Seth Godin entitled "Small is the New Big". Godin extols the advantages of being small—unencumbered by unnecessary bureaucracy and flexible enough to experiment today and execute, for the better, tomorrow. To that end, our mission includes meeting our patient's needs in a remarkably responsive way and providing unparalleled quality of care. We challenge the status quo and strive to resist mediocrity. This Weekly Insights Blog will, I hope, provide a venue by which we keep improving our offering, through understanding your questions and needs.




I applaud you for understanding the realities of the new consumer healthcare market place -- access, convenience and transparency are essential and will be key to driving patient satisfaction. I wish you the best going forward and am certain that Rochester and the surrounding area will be better off due to your innovation and personal committment.



June 30th, 2008 @ 7:07 pm
Dr. Tomaino

Thanks for your reply. That's our idea--to provide superior value through convenience, access and responsiveness--while constantly ensuring the highest levels of quality and safety.

July 3rd, 2008 @ 9:02 am

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